THE ASHWORTH.ONE ULTIMATE BRAND-BUILDING PROCESS.

01

DISCOVER

YOUR TRUE SELF

 

A PROCESS TO HELP YOU DISCOVER YOUR TRUE ESSENCE & PERSONALITY, YOUR VISION & PURPOSE, YOUR KEY DIFFERENTIATORS, YOUR ULTIMATE TARGET CUSTOMER, AND HOW TO BEST CONNECT WITH THEM.

02

SPEAK THE

RIGHT LANGUAGE

 

YOU WILL DISCOVER HOW BEST TO COMMUNICATE WITH YOUR TARGET CUSTOMERS, WHAT STORYTELLING LANGUAGE WORKS BEST, WHAT RESONATES MOST WITH THEM, AND HOW TO CREATE MESSAGING THAT IS COMPELLING - LEADING TO A CONNECTION.

03

BUILD YOUR PLATFORM

 

DISCOVER WHAT PLATFORMS, CHANNELS, MARKETING AUTOMATION, AND AI WORK BEST TO COMMUNICATE YOUR VALUE & MESSAGES TO YOUR OPTIMAL CUSTOMERS, THROUGH A DAILY SYSTEMIZED PROCESS, WHILE LOWERING YOUR MARKETING COSTS, CREATING GROWTH, & INCREASING YOUR REACH AND IMPACT.

04

AMPLIFY TRUST.

BUILD ADORING FANS. 

 

BUILDING A PROCESS TO CREATE ONGOING TRUST, BRAND LOYALTY, CREDIBILITY, RECOGNIZABLE VALUE, & FRONT-OF-MIND AWARENESS TO CREATE CUSTOMERS, BRAND VALUE, BUSINESS VALUE, REPEAT BUSINESS, REFERRALS AND BUZZ.

Brand Strategy.

Most businesses and organizations struggle to create customers and growth.
95% of time it is because of 3 things.
1. Your business does not clearly understand who their customers are and what their needs are.
2. Your customers don't clearly understand what your business does.
  
3. Your organization does not understand how customers make buying decisions.

If your brand strategy is not right, your organization will not effectively grow.

Brand strategy must be aligned with business strategy to be effective.

There are seven universal story points all humans respond to.

Most marketing is a money pit, but if you follow my framework you will maximize every dollar and create customers more easily.

If you get your brand strategy right, your business will accelerate its growth.

We help our clients build a framework for a high performance.

Building your brand starts with a clear understanding of its relationship with your customers, who they are, and what their "real" needs are. (Hint: It's not what you think). 

There are several factors to brand strategy:  

  • Your Brand Vision, Purpose, Values, Inspiration and Brand Promise.

  • Target Audience & Their Real Needs.

  • Brand Perception & Differentiators.

  • Brand Values.

  • Brand Story & Messaging to Each Target Audience.

  • Brand Positioning.

  • Brand Architecture and Channels

  • Design Language, with Visual Guidelines

  • Your Brand Strategy and Implementation

 

Your brand is the platform for your organization, the perception that anyone interacting with your company at any time has. It is “why” a potential buyer becomes a customer. It is your DNA. 

Work with us.

Together we we will develop an effective brand strategy, determine your best target customers, align your culture with your business strategies, connect your brand with your optimal customer’s needs and values, create world class storytelling, energize your organization, and build experiences and relationships with customers that achieve your growth goals. 

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