Data + analytics.
Using data and analytics to make smarter, data-driven marketing decisions to help you grow your organization.
As a digital marketer, I have an obsession with data. I literally will not embark on a campaign unless I can effectively measure its immediate and likely long-term performance.
Today's data-driven marketing give millions of bits of information, second by second to allow you to track and measure the performance of your entire marketing funnel in one place with built-in analytics, reports, and dashboards.
We can measure the performance of your entire marketing funnel in one place with built-in analytics, reports, and dashboards. Analyze your site’s performance with key website metrics. Measure both the quantity and quality of the visitors and traffic you’re getting to your social media, advertising, website - as a whole, or on a page-by-page basis. You can analyze how any campaign you are running is performing on an hour by hour basis, analyze how your storytelling is working, allowing you to determine your marketing spend or ROI in real time.
For lead generation and funnels, you can see how each of your campaigns, social sites or web landing pages are performing, and identify which traffic sources and customer segments, bring in the most website sessions, contacts, and customers over time.You can filter your analytics by target segment, country or a specific URL structure — then drill down into each source to see the individual contacts and companies are achieving your goals, then compare key metrics like sessions and conversion rates.
When you know which sources of traffic are driving the most value, you can focus your marketing campaigns on the ones that matter.
Capturing and analyzing data is critical today to save time and money, while giving you the ability to maximize your ROI.
If you want to talk about data, lets connect.