Increase brand awareness + influence
Brand building and awareness
increased community engagement
Funnel + lead generation
Customer support + issue awareness
Social marketing is mainstream.
Social marketing allows you to connect and align your brand with your customers’ most important needs and preferences. Social platforms allow you to drive user engagement and sharing.
Social media allows your organization to build meaningful relationships through conversations and storytelling across all main social media platforms your customers use. But its complex. Consumers want brand awareness and consideration stage content from brands on social, but 80% of social marketers are hyper-focused on awareness activities, leaving out the selling strategy and funnel piece of the puzzle.
Social employee advocacy is the new influencer marketing. There is value in creating employee advocacy as a cost-effective, scalable alternative to influencer marketing.
It allows you to create and share desired opt in content on social media networks in order to achieve your marketing and branding goals. Social marketing today takes a holistic view of content for differing unique target audiences with preference-aligned storytelling, content that you have tailored to the context of each individual, across different social platforms. To simplify this very complex formula, you need to also collaboratively plan and create campaigns from one unified view, connecting your marketing, service, and sales teams directly to your customers in real time to understand where your funnel social efforts should be targeted.
This is how you create ROI.