Storytelling, creative + messaging.

Storytelling is the new marketing.
The best organizations, with the best cultures and performance, are typically the best storytellers.
 
I will help you tell your best story that inspires, and moves people to buy in to your brand. 

Effective storytelling has moved from a "nice-to-have", to an "essential" element in today's best companies and organizations. For over 27,000 years, since the first cave paintings were discovered, telling stories has lit up our sensory cortex and been one of our most effective communication methods. The great storytellers in every era were/are prized and received public acclaim and word of mouth as their reward. We humans are hard-wired to notice and differentiate great storytelling. Ask any top brand. It helps an organization or individual stand out from the noise, and be noticed - exactly what an organization looking to build its brand with its target customers is looking to do. 

 

Storytelling today has become both science and ratform, and incorporates almost all of the media options and channels below;

  • Face-to-Face

  • Video

  • Imagery

  • Social Media

  • Public Speaking

  • Website

  • Writing, Articles and News Media

  • Books & Magazines

  • Pitches & Proposals

 

The purpose of corporate storytelling is to create brand awareness in a busy marketplace, craft your story to give a purposeful and engaging voice to your messaging, and to engage in accomplished content marketing to create customers and followers.

Effective messaging takes planning, strategy, research, an understanding of human thinking, and alignment of marketing goals and strategies. It also involves expertise and understanding of various media, especially today's online media.

Let me know how I can help you. 

  • Webinars 

  • YouTube & Vimeo

  • Movies 

  • Radio, Television & Billboards

  • Brochures 

  • Powerpoint

  • eMail

  • Other

Photo by Chase Fade on Unsplash

STORYTELLING + MESSAGING

“Narrative imagining — story — is the fundamental instrument of thought.  Rational capacities depend upon it.  It is our chief means of looking into the future, or predicting, of planning, and of explaining.” 

--Mark Turner, cognitive scientist, linguist, and author

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EXAMPLES OF GREAT STORYTELLING

Amazing video storytelling from Keap.
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'Hearing Colours' by Pentagram
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8,000,000 views. I don't know who made it but it's good. 
Great storytelling from Everybody.World
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Nike. Dream Crazier. Powerful 
It's Only Crazy Until You Do It. #justdoit
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Prince Ea. You will "feel" the delivery. 
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Simon Sinek.    An inspiring storyteller. 
Jasmine Star.    I have loved this video by Anton Lorimer
since 2010. You can "feel" the authenticity.
SmugMug by Anton Lorimer. Genius storyteller. 
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Airbnb storytelling. An immigrants story. 
Blue Planet. Win a Night moving video.
Facebook IQ. From Traina. 20 Shifts for 2020. 
Cleer Audio. From Traina. Sound You Can Feel.
One of my favorite videos ever. Jay Shetty. Master Storyteller. 
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A Day in the Life of Boston. Moving. 
The Boston Foundation
Gotta get another Jay Shetty
video in. This one really got me.  
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Great storytelling by Gold Front for Uber
Google Nexus 7- Fearless by Gold Front.
It's cool.
America's Biopharmaceutical Companies have a series of great storytelling ads. 
More great storytelling from America's Biopharmaceutical Companies 

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