Target marketing.

Connect with the target customers you want, with a message important to them, where they are, when they want.


behavioral + lifestyle + demographic + geographic.

wants + preferences + propensities.

preferred media channels.


targeted relevance in storytelling + messaging.



Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings.

  • Media Interests (Posts, Articles, Activity, Comments)

  • Needs

  • Challenges

  • Personality

  • Attitudes

  • Values

  • Interests/hobbies

  • Lifestyles

  • Behavior

  • Age - Generation 

  • Location

  • Gender

  • Income level

  • Education level

  • Marital or family status

  • Occupation - Career - Title

  • Ethnic background

  • Media Preference

Targeting a specific audience saves time and money, reduces confusion and complexity, and allows process-driven messaging, content and storytelling. 

Lets discuss how to target your optimal customer.