Where there is no vision - there is no direction, only drifting.
Inspire. Galvanize. Lead.
Helping organizations like yours develop a great vision, mission and purpose, that re-energizes organizations and people, creating new energy and action.
Vision, mission & purpose are the compass, against which all major decisions should be made. They are the true north star, and the motivator for all - inspiration, greater purpose, strategy, brand-building, benchmarking, marketing and storytelling. Vision is the catalyst behind effective recruiting and hiring, morale and motivation, business valuation, competitive capability, innovation, and much more.
Leaders , employees, and clients alike, want to be inspired and connected to something bigger than themselves. Customers WANT to buy from clients with a big vision. For thousands of years, humans have had an innate core NEED and WANT to be a part of something great. They want to feel that their lives are more than a job, to feel they are making a difference in the lives of others, to be involved in a story that is greater than themselves.
A clear vision, mission and purpose is a driver, the backbone, the architecture, and the platform an organization is built on. Business is complex, confusing, and highly competitive. Vision. mission and purpose are the guiding lights and purpose of the organization. An inspiring vision will keep your business on course during tough times for leadership, and the major reason that people don't leave - but turn up every day, inspired and motivated to do great work.
Great organizations connect to the "why," to the core human need to be special. This is critical to success. Just ask 'the greatest places to work' businesses, or 'the fastest growing organizations' or 'the most profitable companies' or 'the world's best brands.' They all have a great vision that the entire organization can get behind, that inspires people, and by which all major decisions are made.